We produced this explanatory brand film for Salesforce to demonstrate the power and reach of Vaccine Cloud. The project required us to visualize a complex, multi-touchpoint healthcare journey—from individual patient scheduling to high-level government data analytics—all within a seamless, professional production framework. 💉 Narrative Highlights We focused on the "human side" of technology, showing how enterprise-level software impacts everyday lives during a global health crisis. The Patient Journey: We captured the end-to-end experience of a patient, utilizing clean UI overlays to show the ease of scheduling, check-ins, and digital health records. Virtual Production & Hybrid Environments: By leveraging virtual stages, we created diverse environments—from a neighborhood gym converted into a vaccination center to a modern New York apartment—showing that Salesforce technology works everywhere. Data Visualization: We integrated Tableau and Einstein AI dashboards into the film, using motion graphics to make vast quantities of logistical data (dose tracking, tier management, and predictive analytics) visually digestible and impactful. 🎬 Production & VFX Cinematic Storytelling: We used a "walk-and-talk" style with professional talent to keep the narrative moving, ensuring the technical information felt accessible and engaging. UI/UX Integration: We designed custom motion graphics for the "Vaccine Management Dashboard," ensuring the interface felt like a living part of the environment. Aerials & Scoping: We utilized cinematic cityscapes and internal facility shots to emphasize the global scale of the Salesforce response. 🛠️ Technical Pipeline Production: Multi-location live-action shoot with high-end talent coordination. Post-Production: Premiere Pro and After Effects for seamless editing and UI/UX integration. VFX: Real-time environment compositing and motion-tracked data overlays. 🎯 Impact This project demonstrates our studio's ability to act as a Strategic Communications Partner. It proves that we can handle massive corporate briefs, delivering high-fidelity content that meets the strict regulatory and branding requirements of a global leader like Salesforce while maintaining an emotional, human connection.

We developed this technical showcase to push the boundaries of real-time lighting and cinematic rendering within Unreal Engine. By simulating a professional automotive photo studio, we demonstrated how virtual production can replicate high-end physical light-painting techniques to highlight the iconic lines of a classic 300SL. 💡 The Technical Challenge Automotive visualization is one of the most demanding tasks in 3D due to the highly reflective nature of car paint and chrome. Our goal was to show that we can achieve "photorealism" in real-time. Robotic Light Painting: We animated a 3D industrial robot arm equipped with a high-intensity light bar. This allowed us to "paint" light across the car’s surfaces, creating dynamic, sweeping reflections that emphasize the vehicle's form and curvature. Ray-Traced Reflections: We utilized UE4 Ray-Tracing to manage the complex interplay between the metallic paint, glass, and chrome accents. Studio Material Physics: We developed a custom multi-layered car paint shader with a clear-coat finish to respond realistically to the moving light source, capturing the subtle orange-peel and metallic flake textures. Cinematic Camera Work: We used the Unreal Sequencer to coordinate the robot’s movement with a tight, macro-lens camera path, focusing on the high-fidelity details of the grill and body panels. 🛠️ Technical Pipeline Engine: Unreal Engine Animation: Sequencer (Robot Arm & Camera) Materials: PBR Automotive Shaders Rendering: Real-Time Ray-Tracing 🎯 Impact This piece showcases our studio’s ability to handle Premium Product Visualization. It proves that we can create high-end marketing assets for the automotive and luxury goods industries using real-time technology, providing a faster and more flexible alternative to traditional studio photography.

We produced this comprehensive brand anthem for The Heart Hospital, capturing the scale, prestige, and clinical excellence across their Plano, Denton, McKinney, and Frisco campuses. This project highlights our ability to merge technical 3D medical visualization with cinematic live-action to tell a unified story of healthcare innovation. 🎥 Production & Cinematography To convey the hospital’s "Quality Driven" mission, we utilized a variety of filming techniques to capture the expansive reach of their network. Cinematic Drone Aerials: We captured 4K aerial footage of the various hospital campuses and North Texas landmarks, emphasizing the hospital's deep roots in the community. Hospitality-Driven Lifestyle: We filmed "human-centric" scenes—from the world-class culinary offerings to the award-winning patient suites—to show that The Heart Hospital is as focused on the guest experience as it is on clinical outcomes. Executive & Clinical Interviews: We captured the passion and expertise of the hospital’s leadership and medical staff, grounding the brand's mission in the people who deliver the care. 🎨 3D Animation & VFX The video features a sophisticated 3D logo build that serves as the visual anchor for the hospital’s identity. Custom 3D Logo Sculpt: We modeled the iconic "split heart" logo in 3D, using Maya to create a polished, reflective metallic finish that feels premium and trustworthy. Scientific Visualization: We integrated high-fidelity anatomical 3D models of the human heart to represent the hospital’s commitment to "Always Learning" and "Always Teaching." Animated Data & Awards: We used After Effects to create dynamic motion graphics for the hospital's extensive list of accolades, including U.S. News & World Report rankings and Press Ganey Awards. 🛠 Technical Pipeline Cinematography: 4K drone aerials and stabilized on-site production. 3D Animation: Maya for the logo build and heart visualization. Post-Production: Full edit, color grading, and custom motion graphics in AfterEffects. 🎯 Impact This project is a definitive example of our Full-Service Production capabilities for the healthcare industry. It proves we can take a complex brand story and translate it into a visually stunning, emotionally resonant anthem that speaks to patients, physicians, and community leaders alike.

We are pushing the boundaries of storytelling through Extended Reality (XR) and 3D Virtual Production. This reel highlights our collaboration with Salesforce, where we utilized cutting-edge LED volume technology to create immersive, high-fidelity environments that respond dynamically to the camera's movement. 🌟 The XR Advantage Virtual production allows us to eliminate the limitations of traditional on-location shoots, giving us total control over lighting, weather, and world-building—all while providing the actors with a realistic environment to interact with. Real-Time Integration: We utilized Unreal Engine to render cinematic backgrounds that move in perfect sync with the live-action camera, creating a seamless "Digital Twin" of any location—from a lush forest to a modern New York kitchen. Interactive Lighting: One of the greatest strengths of XR is the natural light and reflections provided by the LED walls. This ensures that our actors and props are grounded in the scene, eliminating the "green screen" look and reducing post-production time. Hybrid Storytelling: We successfully integrated Salesforce’s 3D characters, like Astro, into these virtual environments, allowing them to inhabit the same space as live actors for a truly cohesive brand experience. Global Flexibility: By using XR, we can "transport" our talent to multiple locations in a single day, significantly increasing production efficiency without sacrificing visual quality. 🛠️ Technical Pipeline Virtual Environment: Built and rendered in Unreal Engine. Camera Tracking: OptiTrack for precision movement synchronization. LED Volume: High-density LED walls providing real-time background and ambient lighting. Compositing: Real-time in-camera VFX (ICVFX). 🎯 Impact This showcase demonstrates our studio’s ability to manage Complex Technical Productions. It proves that we can lead high-stakes campaigns for global leaders like Salesforce, delivering a future-forward production workflow that is more efficient, more creative, and more immersive than traditional film methods.

We produced this high-energy highlight reel and title sequence for the Brahmas organization. This piece was designed to mirror the "pro-level" broadcast style of major networks like ESPN or Fox Sports, combining intense on-ice action with high-fidelity 3D motion graphics. 🎥 Kinetic Cinematography Action sports demand a high frame rate and sharp focus. We focused on the "collision and contact" aspect of the game to create a visceral experience for the viewer. Macro-Action Shots: We captured tight shots of skate blades, puck drops, and sticks to emphasize the speed and precision of the game. High-Contrast Lighting: We color-graded the footage to a crisp, "icy" cool tone that makes the purple and black of the Brahmas’ uniforms pop against the white of the rink. 🎞️ 3D Motion Graphics & Branding The visual hook of this piece is the 3D "Behind the Brahmas" reveal. 3D Logo Integration: We built a custom 3D environment for the logo, featuring a metallic-textured wordmark and a photorealistic hockey puck as the central anchor. Material & Lighting: We utilized [e.g., Cinema 4D/Octane] to create the reflective, "industrial" feel of the metal text, giving the brand an aggressive, high-stakes personality. Secondary Animation: We synced the logo movements with the percussive soundtrack to ensure maximum visual impact during the final resolve. 🛠️ Technical Pipeline Production: 4K high-speed cinematography. 3D Animation: Maya Post-Production: AfterEffects for the light streaks, motion blur, and final compositing. 🎯 Impact This project highlights our ability to deliver Broadcast-Ready Content. It demonstrates that we can provide a complete package—from capturing the live action to designing the high-end 3D graphics that frame the story—making it an ideal example of our versatility in sports marketing.

We produced this cinematic sports feature for the Brahmas 12U AA hockey team, capturing their intense journey toward the world-renowned Quebec International Pee-Wee Hockey Tournament. From the locker room to the final whistle, this project showcases our studio's ability to deliver high-impact sports storytelling through a full-service production lens. 🎥 Production & Cinematography Capturing the speed and grit of hockey requires a dynamic approach to filming. On-Ice Cinematography: We utilized HD cameras with stabilized rigs to track the rapid movement of the puck and the physical intensity of the players. Locker Room Access: By filming intimate, fly-on-the-wall footage in the locker room, we captured the emotional stakes and the bond between teammates, adding a layer of depth beyond the game highlights. Action & Emotion: We focused on the contrast between the high-octane game action and the quiet moments of concentration, creating a well-rounded narrative of a team's dedication. 🎬 Editing & Motion Design The post-production phase was focused on maintaining a relentless energy that matched the team's drive. Dynamic Editing: We utilized a fast-paced, rhythmic edit, cutting to the beat of a driving soundtrack to build tension and excitement. Custom Typography & Graphics: We designed a bold visual identity for the "Quest" campaign, using AfterEffects to create custom-masked text overlays and motion-tracked graphics that emphasize the goal of reaching Quebec. Brand Storytelling: We integrated the Brahmas’ branding throughout the piece, ensuring a professional, "ESPN-style" broadcast feel. 🛠 Technical Pipeline Production: Full-scale live-action shoot (Lighting, Audio, Multi-cam). Editing: DaVinci Resolve Graphics: AfterEffects (Title design and motion tracking). 🎯 Impact This piece highlights our ability to act as a full-service production house for sports and lifestyle brands. It demonstrates that we can handle the technical demands of action cinematography while weaving together a compelling, emotionally resonant narrative from scratch.

We’re taking you "under the hood" of our latest Warhammer cinematic production, showcasing the end-to-end creation of the Plague Lord. This project was a deep dive into the technical and creative workflows required to bring a legendary, "Grimdark" character to life within Unreal Engine 5. 🛠️ The Character Pipeline From initial concept to final cinematic render, we focused on maintaining the visceral, battle-worn aesthetic that defines the Warhammer universe. Concept & Sculpting: We began with 2D character sheets to establish the grotesque silhouette of the Plague Lord, followed by high-poly sculpting to capture organic details like exposed organs, decaying flesh, and battle-damaged armor. Retopology & Rigging: We optimized the mesh for real-time performance while ensuring a robust skeletal rig that could handle the character’s heavy, lumbering movements. Texturing & Shading: Using a PBR workflow, we developed complex shaders to differentiate between weathered metal, rot, and bone. We paid specific attention to the "wetness" and subsurface scattering on the character’s organic elements to enhance the grotesque realism. 🌋 Environment & World Building The Plague Lord was integrated into a custom-built, atmospheric environment designed to complement his aesthetic. Gothic Landscapes: We built a "Skull-Island" style environment featuring floating islands, volcanic activity, and dense, toxic foliage. Niagara VFX: We utilized Unreal’s Niagara system to create thick, rolling green fog and toxic fumes that respond to the environment, grounding the character in his native, pestilent habitat. Lighting & Composition: We used dynamic, high-contrast lighting to emphasize the character’s scale and the epic nature of the landscape. 🛠 Technical Tools Sculpting & Modeling: ZBrush / Maya Texturing: Substance Painter Animation: Unreal Engine 5 Real-Time Rendering: Unreal Engine 5 🎯 Impact This breakdown demonstrates our studio’s ability to handle AAA Character Pipelines and Creative World Building. It shows we have the technical expertise to take a complex brief and deliver a polished, cinematic-ready asset that meets the highest industry standards.

This personal project was an exercise in high-energy, fast-paced editing and dynamic storytelling. Using raw GoPro footage from a day at the dirt bike track, we crafted a narrative that captures the exhilaration, the grit, and the humor of action sports. 🎬 Creative Execution The goal of this edit was to synchronize visual impact with an upbeat, rhythmic soundtrack to keep the viewer engaged from start to finish. Pacing & Rhythm: We focused on "cutting to the beat," using the musical peaks to emphasize jumps and transitions. Story Arc: We built a classic "Day in the Life" narrative—starting with the load-in, moving through the high-octane riding, and including the "blooper" moments that give the piece its heart and humor. Color & Tone: We utilized a vibrant, high-contrast color grade to match the outdoor, sun-drenched environment of the track. Sound Design: Integrated diegetic audio (engine revs, environmental sounds) to ground the music and make the action feel more visceral. 🛠 Technical Pipeline Editing & Post-Production: DaVinci Resolve Color Grading: DaVinci Resolve VFX/Motion Graphics: Custom title cards and transitions created in AfterEffects. 🎯 Impact This piece showcases our ability to handle action-oriented content and high-speed editing. It demonstrates that we can take unscripted, real-world footage and synthesize it into a polished, professional brand-style video that tells a clear and engaging story.

We developed a high-impact, narrative-driven logo reveal for Radium, a leader in medical advertising. The goal was to tell a story of discovery and scientific precision, moving from the microscopic world of cellular structures to a polished, authoritative final brand identity. 🧬 The Creative Journey The animation is designed as a fast-paced "fly-through" of various biological and scientific environments, reinforcing the brand's connection to life sciences. Cellular & Molecular Visualization: We began at the microscopic level, utilizing high-fidelity 3D models of blood cells. We focused on creating organic textures and fluid movements to make these environments feel "alive." Microscopic Cinematography: We used a shallow depth-of-field and dynamic camera "racking" to simulate the look of high-powered medical imaging. This aesthetic choice grounds the Radium brand in a world of clinical accuracy. Transition & Resolve: The logo transitions through these environments—evolving from a glass-like refractive material to its final, clean 2D vector form. This symbolizes the clarity and solutions that Radium provides in a complex scientific landscape. 🎯 Impact This piece showcases our studio’s ability to create Dynamic Brand Identities for the biotech and medical industries. It proves that we don't just "make a logo move"—we build a visual narrative that reinforces a company’s mission and technical expertise.