CASE STUDY:
SOAR: A SALESFORCE PHILANTHROPY FILM
The Challenge:
Salesforce, a leader in cloud computing and enterprise software, required an animated commercial that was visually stunning and innovative enough to represent their brand’s forward-thinking identity. The goal was to create a high-impact, fully realized animated piece that would captivate a professional audience while ensuring the production process itself was as cutting-edge and efficient as their technology.
Our Solution:
Cloud 10 Studios was trusted to handle the entire production, from concept and character development through final delivery. To achieve the required feature-film quality visuals within an efficient timeline, we designed and executed a proprietary hybrid animation pipeline.
This specialized workflow strategically combined two powerful techniques:
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Traditional CG Pipeline: Used for meticulous control over modeling, texturing, rigging, and complex simulations, ensuring the highest level of artistic fidelity.
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Real-Time Unreal Engine Pipeline: Integrated into the later stages, allowing us to leverage Unreal Engine's (UE)real-time lighting, fast rendering, and powerful look development capabilities.
This unique combination allowed our artists to rapidly iterate on creative direction and achieve near-instantaneous feedback on lighting and compositing, dramatically reducing the time typically required for the rendering phase. The result was a fully animated spot that delivered both artistic excellence and unparalleled production efficiency.
The Result:
The fully animated commercial successfully provided Salesforce with a high-value asset that elevated their brand message. The final product achieved a unique, stylized aesthetic that stood out in the crowded B2B technology space.
The project was immediately recognized as a significant marketing success for Salesforce. Critically, our efficient execution and the quality of the final spot solidified Cloud 10 Studios' partnership with the client, leading to ongoing, repeat work and demonstrating the long-term value of our innovative hybrid pipeline.
