The Challenge:

Warner Bros. needed a specialized partner who could demonstrate flawless hybrid animation capabilities—specifically, seamlessly integrating a beloved, established animated character into live-action footage. The core challenge was maintaining the strict on-brand fidelity and personality of Bugs Bunny, ensuring the animation felt authentic to the character's legacy while demonstrating cutting-edge visual quality.

The Solution:

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Cloud 10 Studios created a short, dynamic piece featuring Bugs Bunny crossing the street outside the iconic Warner Bros. lot. This project was a focused demonstration of our studio’s ability to merge two distinct worlds:

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• Hybrid Animation Mastery: We executed the full production pipeline for the character, from initial keyframe animation to final lighting and effects. We seamlessly blended the animated character with the live-action plate, ensuring realistic shadows, reflections, and interaction with the environment.

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• Brand Adherence: Our team worked meticulously to maintain the classic look, movement, and timeless personality of Bugs Bunny, proving our capability to handle high-value, established intellectual property with respect and precision.

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• Technical Integration: The success of the piece hinged on the technical compositing, which made the animated character feel truly present in the real-world setting.

The Impact:
 

The resulting animation successfully demonstrated Cloud 10 Studios' mastery of hybrid animation techniques and its proven ability to deliver flawless, on-brand work for major studio IP.

 

The piece served as a powerful proof-of-concept, establishing our studio as a trusted vendor capable of upholding the high standards required for Warner Bros.'s most cherished characters. It clearly illustrated our capability to deliver cinematic quality across both pure animation and complex live-action integration projects.