The Challenge:

The Ark Encounter, a world-class historical attraction, needed to create a visually engaging and memorable 30-second commercial to promote its "Kids Attend Free" campaign. The primary goal was to connect with a family audience and translate the scale and wonder of the experience into a dynamic, broadcast-ready spot.

The Solution:
 

Our team developed a hybrid 3D animation solution that blended cutting-edge computer graphics with live-action plates. We meticulously created the CG animated characters from scratch, handling every step of the process. This included modeling and rigging to build the character framework, grooming to create realistic fur and hair, and look development to define the final textures and materials.
 

We then brought these characters to life through expressive animation, carefully crafting their performances to connect with the target audience. Finally, our artists perfected the lighting and used advanced compositing techniques to seamlessly integrate the characters into the real-world footage, ensuring they convincingly interacted with their environment. The result was a vibrant, high-quality commercial that showcased a unique combination of animation and live-action.

The Impact:
 

The final commercial was a vibrant and effective spot that successfully promoted the "Kids Attend Free" campaign. It was broadcast across various media channels and provided the client with a powerful asset to drive attendance.
 

The success of the campaign was a testament to our collaborative process and creative execution. The commercial's strong performance led to the client commissioning additional spots, demonstrating their confidence in our ability to consistently deliver high-quality, impactful content.